Part 8/11:
AI agents become the primary interface for consumers, acting as gatekeepers to digital services. Companies must then negotiate with AI providers for access to their customers, transforming traditional apps into passive infrastructure rather than active user interfaces.
- Supplementary Role for AI Agents
AI agents serve as helpful assistants alongside existing apps, driving additional traffic without displacing direct interactions. Companies enhance features that AI cannot replicate, maintaining the traditional app experience while benefiting from AI-driven recommendations and assistance.