Part 5/11:
Level 1: Foundational Automation
This involves simple processes like content creation, customer service chatbots, and social media management. Starting here allows businesses to free up human resources for higher-value tasks and meet customer expectations for rapid responses.
Level 2: Strategic Prediction and Personalization
At this stage, AI predicts customer behaviors, personalizes communications, and conducts A/B testing to optimize marketing efforts. McCoy shares her own approach of using AI models to forecast business growth, refine messaging, and better understand niche markets.