Part 6/11:
The most advanced level involves fully automated sales funnels, with AI orchestrating everything from lead generation to closing deals. She cites tools and platforms like HighLevel, which are already deploying AI-driven optimization and real-time adjustments to marketing campaigns, sales, and customer engagement.
The Power of Prompt Engineering
A core focus of her talk is mastering "prompting"—the art of asking AI models precise questions to yield optimal results. McCoy introduces her "CRAFT" framework:
Context: Provide background and examples to guide AI outputs.
Role: Assign AI a specific role or perspective.
Audience: Detail who the content is intended for.
Format: Specify content type, style, or design parameters.