Part 9/11:
She emphasizes the importance of human oversight—AI is powerful, but not infallible. Human "eyeballs" are still necessary to monitor, refine, and direct the AI's actions. Nevertheless, the potential for full funnel automation, real-time analytics, and continuous optimization represents a paradigm shift in business management.
Preparing for the AI-Driven Future
McCoy urges business leaders to ask themselves: "What is the cost of not adapting to AI?" The opportunity cost—lost revenue, diminished efficiency, competitive disadvantages—is enormous. Early adopters will gain advantages in valuation, profitability, and operational agility.