Part 6/9:
Only claim AI integration if it forms a core part of their service that significantly contributes to value.
Avoid exaggerating or fabricating AI capabilities purely for marketing gains.
Misrepresenting AI can be considered misleading or fraudulent, with potential legal repercussions, damage to brand reputation, and loss of customer trust.
Differentiating Genuine AI from False Claims
For companies actively working with AI, it’s vital to maintain integrity. Genuine AI implementations rely on large language models (LLMs), data automation, real-time analytics, and other sophisticated technologies that directly impact the end-user experience.