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For example, Julie McCoy, an AI industry expert, emphasizes that if a product claims to be "AI-powered," then AI should be the backbone of its core functionalities, such as performing natural language processing, automation, or predictive analytics.
The Bigger Picture: Industry Response and Future Outlook
The crackdown on AI washing indicates a maturing industry willing to enforce standards and curb misleading practices. As regulatory bodies increase oversight, and as the market becomes more informed, we can expect a cleaner, more transparent AI landscape.
For entrepreneurs and developers, this is a call to authenticity and ethical marketing. Building trust through honest communication and demonstrable AI capabilities will be essential to sustain long-term success.