Part 8/13:
Labeling and Deepfakes: While AI-generated content should be labeled in platforms like TikTok or YouTube to comply with regulations, Julia emphasized that major search engines focus on content quality. If AI-produced content is high-quality, human, and trustworthy, there is no need for overt labeling.
Impact on Google Search and Internet Traffic: With Google moving toward AI-integrated search experiences (SGE), Julia outlined how search results are evolving. She advised creators to develop niche, authoritative sites, leveraging AI to generate valuable, experience-based content that aligns with Google's criteria for ranking success: experience, authority, and trust.