Part 4/5:
By late 2022, AI had become the buzzword across the digital marketing world. Every marketer and content creator seemed to be talking about integrating AI into their strategies. I didn't want to fall behind or be left in the dust, so I made a strategic decision to double down. I focused intensely on producing AI-related content, aiming to capitalize on the momentum and stay ahead of competitors.
Rapid Testing and Learning
During this period of heightened activity, I adopted a rapid split testing approach. This involved experimenting with different types of AI content, analyzing what resonated with viewers, and discarding what didn't perform as well. It was an essential learning phase—refining my content strategy through data-driven insights to maximize engagement and growth.