Part 4/11:
Initially, many predicted that AI would replace human writers altogether, with skepticism prevailing as recently as last year. The presenter recounted his own experiences—early denial of AI's ability to produce quality content, followed by surprise as technology improved rapidly.
In early 2022, a study by Capgemini revealed that over 8% of marketers believed AI-generated content surpassed human-created content in quality and were actively adopting it. The shift was swift; companies began leveraging AI to produce vast quantities of content—by January 2023, the presenter’s own company was generating 50 million words monthly. That’s five years of content in a single month—an astonishing feat made possible by AI.