Part 6/11:
The industry’s stance on AI content has evolved notably. Last year, headline news proclaimed AI-generated content as against Google guidelines, leading to warnings against its use. However, Google’s subsequent clarifications shifted the narrative: "It’s not about how content is created, but about its quality."
In February 2023, Google explicitly stated that it rewards high-quality content regardless of whether AI was involved in its creation. The key is to ensure the content serves the user’s intent and maintains a human touch. This pivot opened the door for AI to be integrated into SEO strategies confidently.