Part 10/11:
Google emphasizes that "content by people with personal experience" and "authoritativeness" will be increasingly valued. Incorporating the “Extra E”—Experience—means creating content rooted in authentic user stories, reviews, and unique insights. While AI accelerates content production, human input remains essential for trustworthiness, especially in reviews, product insights, and personalized content.
Preparing for the Future
The key takeaway: Leverage AI to increase speed, decrease costs, and scale your efforts while maintaining human oversight and authenticity.
The presenter urged marketers to:
Invest time in creating high-quality, comprehensive content that covers all questions on a topic.
Use AI as a baseline for rapid content creation.