Part 3/14:
A critical step in the process is thoroughly understanding and defining your Ideal Client Avatar (ICA). The host stressed:
Your content works best when it's directed toward a specific person—not just a broad audience.
To identify your ICA, you should:
Talk directly with recent clients or prospects via calls or surveys.
Ask how they identify themselves and what language they use—their terminology about what they do and the challenges they face.
Document their pain points and struggles as shared by your conversations.
For example, if your audience is "creative entrepreneurs," ask them what terms they use to describe themselves, their main hurdles, and their goals. This information allows you to craft tailored content that resonates deeply.