Part 4/14:
The speaker shared a personal insight: for years, she was talking to a broad audience, which limited her impact. Narrowing her focus to creative entrepreneurs helped her grow from under $30K to over $75K months within months, illustrating the power of targeted messaging.
Keeping Your Term Broad and Authentic
When crafting content for your ICA, keep your target terms broad enough to include future clients. For example, rather than narrow "branding specialist," use a term like "creative entrepreneur" or "business owner."