Part 5/14:
This approach prevents unintentionally excluding potential clients who might use different language. Your broader term becomes a headline or theme for your content, allowing you to consistently call out your audience in posts, stories, and other formats.
The "Three C’s": Content, Conversations, and Conversions
The speaker introduced a straightforward yet powerful framework:
Content: Create valuable, targeted materials.
Conversations: Spark genuine dialogues around your content.
Conversions: Turn those conversations into clients or sales.
She highlighted that once conversations actively happen from your content, the magic begins. The focus shifts from often aimless posting to intentional engagement.