Part 6/14:
Reframing Social Media: From Consumer to Creator
A significant mindset shift discussed was transforming your social media approach:
Social platforms are not spaces for passive consumption but tools for creating relationships and conversations.
The "Three to One" strategy encourages:
Finding three people daily who fit your ICA or potential partners.
Following them or connecting authentically.
Engaging with their content genuinely—leaving meaningful comments, not just emojis.
This approach, applied consistently, results in meaningful relationships, leading to more meaningful conversations and collaboration opportunities.
How to Find and Attract Your Ideal Audience
Practical tips for identifying your target audience include: