Part 7/14:
Analyzing sponsored posts and their likers—for instance, engaging with followers of industry leaders like Marie Forleo or Gary Vee.
Using platform features: On Instagram, clicking on post likes and following those accounts.
Employing a quick "5-second rule": If after a brief glance, someone fits your ICA, follow and engage.
Once connected:
Comment thoughtfully on their posts to show genuine interest.
Avoid transactional or salesy language; instead, build friendships and trust.
The goal is to own your social media relationships, not just be a passive consumer.
The Importance of Authentic Conversations and Giving Value
Another core principle is focusing on giving rather than selling: