Part 8/14:
Instead of pitching, provide value, insights, or solutions based on what the prospect shares about their struggles.
When prospects express interest:
Share relevant content or success stories.
Invite them for follow-up calls gently, emphasizing that you're there to help.
This warm, value-driven approach significantly improves conversions and nurtures long-term relationships.
The "Real Estate" You Own vs. Rented Space
A foundational concept discussed was own your real estate, meaning your website, blog, or email list—your owned assets.
In contrast, social platforms like Instagram, Facebook, or Twitter are rented spaces:
They are powerful but not fully under your control.