Part 9/14:
She emphasized consistently creating great content on your own platforms—like a blog—optimizing for SEO and building an audience that persists regardless of social media algorithm changes.
Key points:
Use social media for engagement and relationship-building.
Drive traffic back to your owned property for sustained growth and sales.
Content Strategy and Consistency are Non-Negotiable
A recurring theme was consistent content production:
Post at least once a week; ideally multiple times a week for best results.
Regular, high-value content builds authority, keeps your audience engaged, and increases traffic and leads.