Part 2/5:
In a blog post on Google Search Central, the company clarified that automation—when used responsibly—can serve valuable purposes. They emphasized that automating certain types of content, such as sports scores, weather forecasts, and transcripts, is acceptable, provided the content aligns with Google's core principles of E-A-T:
Experience
Expertise
Authoritativeness
Trustworthiness
If content generated or assisted by AI adheres to these principles, it can be seen as helpful rather than spammy. Therefore, the line between acceptable automation and harmful spam hinges on the quality, accuracy, and overall user benefit of the content.