Part 3/5:
The barriers to embracing long-form content are mostly practical. Creating comprehensive, high-quality blogs is more labor-intensive than producing short, punchy posts or videos. It demands extensive research, thoughtful writing, and careful editing. As a result, many marketers avoid it because:
Time-Consuming: Long-form content takes significantly more time to produce.
Lower Immediate Gratification: These pieces often receive fewer likes, shares, or immediate views—what many interpret as "success" on social media.
Perceived Risk: Without instant virality, marketers may feel unsure about the ROI of such investments.
This creates a tendency to favor shorter content that can be produced and consumed quickly, even though the long-term benefits may be compromised.