Part 12/13:
Nissan has announced new EV models and hybrid development, trying to reverse its fortunes. But with over $50 billion in debt and no consistent profits, the outlook remains uncertain. Industry analysts predict a high probability of bankruptcy unless miraculous changes occur.
Reflection and Lessons
Nissan’s saga underscores how leadership, strategic foresight, and market adaptation are crucial in an industry constantly in flux. From Ghosn’s aggressive turnaround, through scandals and missteps, to the missed opportunity in hybrids and the failed merger with Honda, the company’s journey is a cautionary tale.