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For example, you might ask candidates to complete a short writing test relevant to your industry. This could be a sample article, blog post, or product description. The goal is to assess their technical skills, style adaptability, and understanding of your niche.
Prioritize Industry-Specific Expertise
One of the most critical factors in hiring successful writers is to ensure they have industry-specific experience.
If your business operates in finance, legal, medical, or any specialized field, look for writers who have genuine experience or a background in that area. A writer with industry expertise will understand the terminology, audience expectations, and the subtleties of messaging required.