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Launched in 2003 by Vogue magazine, Teen Vogue initially positioned itself as an accessible guide for teenage girls interested in fashion, beauty, and pop culture. Its early content, such as the 2005 cover celebrating Valentine's Day looks or tips on style and makeup, reflected a light, youthful focus—essentially a magazine for young girls to explore trends and develop their personal style. The tone was innocuous and aimed at entertainment and influence rather than ideological indoctrination.