Part 3/4:
Marketers sometimes fall into the trap of over-engineering their messaging. They may use jargon, complicated language, or overly elaborate campaigns that lose the audience’s attention. Additionally, in the pursuit of being innovative or creative, the fundamental questions—"What is it?", "Who do I serve?", "What do I do?"—are overlooked.
The Essential Questions to Keep in Mind
To adhere to the KISS principle, always revisit these key questions:
What is the core message I want to convey?
Who is my target audience?
How can I communicate my value clearly and simply?
Answering these questions with clarity and brevity helps ensure your marketing efforts resonate and are memorable.