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The surge in AI technology offers a variety of solutions, from generalized platforms capable of handling a wide array of content types to specialized tools designed for specific content formats and purposes. The challenge lies in understanding what each type of tool offers and how it can fit into your marketing strategy.
Generalized AI Content Tools
On one side of the spectrum are generalized AI writing tools such as Jasper, ChatGPT, and Writer. These platforms are highly versatile and excel at producing large volumes of content across diverse formats. Whether you need a social media post, an email, a blog outline, or creative ideas for a new product or pet name, these tools can generate content in various lengths and styles with minimal input.