Part 5/11:
She suggests clients frame their offerings as "AI-assisted content marketing" or "human-enhanced AI content," emphasizing quality, authenticity, and trustworthiness. For example, creating a blog titled "Why I Adopted the AIO Model" can build credibility. The message should focus on how AI enables smarter, faster, and better marketing decisions, ultimately serving the client’s best interests.
Strategy: Creating Content That Converts
Nancy introduces a systematic approach to content creation using AI to generate drafts, then layering human insights, branding, and expertise afterward. She recommends using a comprehensive content brief generated by AI, which guides writers on critical SEO keywords, content structure, and key messaging.