Part 7/11:
Nancy emphasizes creating scalable packages that include content planning, SEO optimization, publishing, and tracking. She demonstrates how a monthly retainer—say, $2,500 for 12 long-form blog posts—can be highly profitable, with profit margins exceeding 50% after paying a freelance writer and AI tool costs.
She suggests offering additional services such as website audits, user experience (UX) improvements, or quarterly SEO reports as upsells, fostering long-term client relationships and expanding revenue streams.