Part 4/9:
To navigate this new landscape, Content at Scale has developed the Craft Framework, guiding users on how to transform AI drafts into polished, engaging, and effective content. The five components of the framework—represented by the acronym C-R-A-F-T—are:
Cut the fluff: Remove repetitive, verbose, or unnecessary sentences that dilute the message.
Review, edit, optimize: Check SEO relevance, natural keyword placement, and content structure.
Add visuals: Incorporate images, screenshots, graphs, or videos to enrich the story.
Fact-check: Ensure all data, claims, and references are accurate and backed by reputable sources.
Trust build: Personalize the content with stories, brand voice, testimonials, and examples to foster credibility.