Part 8/11:
According to Paul Roetzer of Marketing AI Institute, understanding and integrating AI into our workflows is crucial. Educate yourself and your teams about the latest tools, and learn to use them effectively. Hanley, a trailblazer in digital marketing, emphasizes that AI has raised the bar for quality. Mark Degrass notes that AI will enhance, not replace, good marketers, making them exponentially more productive. Meanwhile, SEO expert Alita Salise reminds us to carefully fact-check and verify AI-generated content, acknowledging that human oversight remains vital.