Part 4/11:
The first step is creating a project—an organized workspace tied to a specific website or client. Julia demonstrates how to input essential details:
Project Name: The website or client’s name
Website URL and Description: Summarized from the homepage or client briefing
Target Audience: Be specific (e.g., companies and candidates)
Tone of Voice: Authoritative, informative, or customized
Content Frequency and Language Preferences
She advises setting realistic initial content volumes and adjusting them later, emphasizing ease of management for multiple projects.