Part 5/11:
By 2027, a significant segment of creative talent—beyond the top 1%—may become redundant. Businesses will increasingly adopt results-as-a-service models, where outcomes are prioritized over the creative process, further eroding the traditional roles of agencies and individual creatives. Advertising agencies could become historical artifacts, with creative work commoditized and outsourced to AI systems.
The Power and Speed of AI in Advertising
Meta’s approach leverages AI’s unmatched capabilities:
Superior Testing: AI can simultaneously test thousands of variations, rapidly identifying the most effective ads.
Rapid Execution: Campaigns can be launched within minutes, replacing slow human-led processes.