Part 8/11:
Furthermore, results architects—experts designing outcome-driven business models—will be crucial in this new landscape. Human connection, storytelling, and nuanced understanding remain areas where humans have an advantage, especially for brands emphasizing authentic engagement.
The Pattern of Technological Disruption
The transition follows a familiar pattern seen in previous major technological shifts:
Experts declare the idea impossible.
Early prototypes demonstrate limited success.
Breakthrough innovations surpass human performance.
Widespread adoption annihilates existing industries.
Meta's current developments suggest we've reached the third stage: AI is now outperforming humans in creative tasks, and the next phase—industry-wide disruption—is imminent.