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This approach emphasizes a human-over-software philosophy. Instead of relying solely on automated tools, skilled professionals guide and fine-tune AI outputs, ensuring content hits the mark and aligns with strategic goals. This hybrid methodology harnesses the best of both worlds: the speed and scalability of AI, coupled with human judgment and finesse.
Building a Lean, Efficient Content Team
Some industry leaders are restructuring their content teams to be leaner and more agile, supported by AI optimization experts. For instance, one such organization has integrated just two AI writers—serving at a continent-scale—to handle all their content needs. These writers are specialists: one focusing on continent-scale content, and the other on personal content creation.