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In response to the mounting legislative pressure, TikTok has invested heavily in advertising campaigns within the United States, spending over $5 million since March on TV ads aimed at opposing such bans. Meanwhile, in the European Union, TikTok faces significant regulatory challenges, including fines and potential suspension, reflecting a broader global regulatory crackdown on the app.
The Legislative Timeline and Future Outlook
The Senate is also beginning to examine similar legislation, with plans to act as soon as Tuesday to address TikTok's operations. This coordinated effort between chambers suggests that banning or heavily restricting TikTok could become a reality in the near future, unless the company can effectively mitigate regulatory concerns.