Part 5/12:
Post-sale, they spent 2022 coaching and consulting, navigating the shifting landscape. The launch of ChatGPT in late 2022 was a watershed moment, prompting a reevaluation of AI’s potential. Initially skeptical of ChatGPT’s utility for high-quality content, the entrepreneur’s perspective shifted in January 2023 upon discovering an AI tool stack that automated every aspect of content writing—including planning, structuring, keyword research, and optimization. This breakthrough led to a profound realization: AI could not only augment but fundamentally change the creative process.