Part 8/10:
Industry-Wide Consequences and the Future of AAA Gaming
The failure of Assassin’s Creed Shadows is emblematic of a larger trend within the AAA industry. Over the past couple of years, numerous high-profile titles have crashed and burned, often due to mismanagement, overreach, or alienating their core audiences. Studios increasingly seem disconnected from their fanbase, leaning into politicized narratives, cultural insensitivity, and aggressive marketing that often backfires.