Part 6/10:
The crux of the challenge isn’t technology itself but getting it implemented effectively. McCoy identifies three flawed approaches businesses often take:
The Ostrich Approach: Ignoring AI entirely, hoping it won't disrupt their industry.
The Dabbler Approach: Experimenting superficially without integrating real systems.
The Overwhelmed Approach: Feeling paralyzed by the complexity of adoption.
In contrast, First Movers are creating comprehensive AI ecosystems—automating content workflows, scaling brands, transforming delivery models, and unlocking new revenue streams. Early adopters are experiencing 5 to 10 times their normal productivity and efficiency improvements—unrealized gains that can determine long-term survival.