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This phenomenon can be better understood through the lens of the adoption bell curve, a concept widely discussed in Jeff Crossin's book Crossing the Chasm. The curve delineates how new technologies gain acceptance, starting with the "innovators" and "early adopters"—the front-runners who embrace innovations before they reach masses. Currently, we are within this initial 2.5%, the bleeding edge of AI adoption.
If only 1-2% of the world's population is aware now, then doubling that awareness to 4-5% is just the beginning. As adoption accelerates in the coming years—through multiple "doubling" cycles—more industries and individuals will recognize AI's potential.