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Coca-Cola, a brand deeply ingrained in holiday traditions—most notably through its iconic Santa Claus imagery—has once again employed AI to craft its Christmas ads. Last year, their AI-driven commercial faced significant backlash, criticized for its craftsmanship and ethical implications. This year, however, Coca-Cola and their Los Angeles studio, Hired, have released a new "synthetic" holiday spot, claiming technological and artistic improvements over previous efforts.