Part 2/9:
The core of the discussion begins with an analysis of Bing's historical struggle to carve out a niche in the search engine landscape. Bing has long played second fiddle to tech giants like Google, which has mastered the art of search. Even against alternatives like DuckDuckGo, Bing hasn't managed to distinguish itself clearly, partly because it lacks a compelling reason for users to switch.
Shapiro emphasizes that, while Bing functions adequately as a search engine, it simply hasn't gained the trust or recognition that others like Google and DuckDuckGo enjoy. Google’s dominance is so entrenched that the idea of Bing competing directly seems daunting without a fresh and innovative approach.