Part 8/17:
MLB's challenges in matching the NBA's valuation come down to media rights and viewership engagement. The speaker argues that a more aggressive and strategic bundling of broadcast deals, including deals with platforms like YouTube, Disney, and Netflix, can elevate baseball's financial stature. These deals are not just about content; they are about market power, franchise valuation, and long-term franchise health. The focus isn't to improve the sport per se but to maximize the value of the league’s assets.