Part 2/8:
Shapiro emphasizes the importance of carefully designing prompts to guide GPT-3’s responses. By specifying that the model is an expert and narrowing the focus to areas such as product-market fit or SEO, the chatbot can produce more targeted outputs.
Prompt Engineering and Example Use Cases
A sample interaction is demonstrated where the user asks about marketing a new web builder product. By prompting GPT-3 accordingly, the bot offers valuable advice on understanding target markets and crafting effective messaging. For instance, when asked about unique selling points, the bot recognizes features like "reads your mind" or "no need to touch the keyboard" as differentiators, aiding in constructing compelling marketing copy.