Part 5/10:
What’s happening now is an attempt by content giants like Disney to revert to that familiar model of control and revenue, leveraging their content as a bargaining chip in negotiations with platforms like YouTube TV. Disney's strategy seems aimed at ensuring they can collect fees from every streaming service — even if that means forcing consumers to pay more or to switch to Hulu + Live TV.
Meanwhile, YouTube TV, owned by Google, appears to prefer a more consumer-friendly approach, resisting paywalls that mirror cable’s old tactics. Disney, in contrast, shows a willingness to escalate the fight to preserve its revenue streams, even if it means consumers face higher bills or lose access to certain channels.