Part 4/14:
For example, he mentions lexii.ai, a chatbot tailored for finding legal services, which exemplifies a new paradigm where instead of browsing through search results, users interact directly with intelligent agents. These AI-driven bots are increasingly capable of connecting users to goods and services through natural language conversations.
Interestingly, Shapiro notes that the concept of SEO has always revolved around bots—initially web crawlers that indexed the web for search engines—so this transition is, in many ways, just a new iteration of long-standing principles. The medium is changing: from web pages optimized for spiders to chatbots optimized to understand and respond to human queries.