Part 5/14:
With this shift, the very nature of content optimization will need to change. Instead of preparing websites for search engines, creators must now tailor content for conversational agents and APIs. This implies new forms of APIs, data structures, and content paradigms optimized for AI interaction.
Shapiro suggests that platforms like Google have a significant opportunity here. They could develop specialized, goods-and-services-focused chatbots—integrating services such as maps, reviews, or booking—making search more direct and personalized. For instance, instead of searching for “best Italian restaurant in NYC,” a chatbot could proactively recommend based on real-time data: wait times, busy hours, user preferences, and location.