Part 7/14:
Shapiro emphasizes that this “magic” is rooted in data analytics—clustering, behavioral inference, and machine learning—rather than mysterious powers. The same principles underpin SEO: understanding patterns and optimizing accordingly. The future lies in integrating these insights directly into chatbots, creating anticipatory, personalized interfaces that do more than passively serve information—they actively engage, suggest, and even challenge users to refine their understanding.