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He describes potential AI enhancements: chatbots that can recommend restaurants based on current traffic data, caregiver schedules, or personal preferences; virtual assistants that understand your habits—and anticipate what you’ll want next. These systems could become active collaborators in information foraging, rather than passive tools.
Maintaining and Elevating SEO in the AI Era
Despite the speculations about SEO’s demise, Shapiro advocates the opposite: he believes SEO will grow more vital and sophisticated. As AI-driven recommendation systems become better at anticipating needs, the game will shift towards creating content and interfaces optimized for these intelligent agents.