Part 12/14:
In conclusion, Shapiro sees the future of SEO as intertwined with the development of active, cognitive AI systems. Rather than becoming obsolete, SEO will evolve into a more nuanced, personalization-driven paradigm. Chatbots and intelligent agents will serve as active participants, guiding users efficiently and thoughtfully through information landscapes.
This adaptation requires significant innovation in data structuring, APIs, and AI architectures. But the potential benefits include a more intuitive, relevant, and engaging online experience—one where search and discovery are seamless, proactive, and deeply personalized.