Part 4/12:
Despite the high stakes, a persistent issue has been low utilization among owners who purchase FSD. Data indicates that only about 10% of miles driven with FSD are actually utilizing the feature, with many users hesitant or unwilling to rely on it fully. Most owners pay significant premiums—up to $15,000 or more—for FSD but rarely use it, leading to a subpar customer experience.
The rollout of version 12 (V12) is anticipated to increase system utilization, a critical metric that Tesla likely prioritizes over simple take rates. If more owners actively use FSD—aiming for target utilization rates of 80% or higher—it would signal a product that genuinely meets customer needs, validating their investment.