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The ad in question showcases Sydney Sweeney, a well-known actress admired for her looks, endorsing a brand of jeans. The campaign employs a clever pun: "Sydney Sweeney has great jeans," highlighting her physical appeal as a selling point. The humor lies in the double entendre, suggesting both the quality of the jeans and Sweeney's "genes," playing on the idea of genetic attractiveness.
The ad creator’s intention appears to lean heavily on sex appeal, a common marketing tactic—sex sells, after all. However, this choice has not sat well with all audiences. Critics argue that the ad’s reliance on Sweeney’s looks equates to objectification, and some interpret it as problematic for implying that a woman’s attractiveness can or should be a primary selling point.